Candy-coated Marketing

ebook

By Sheena Horgan

cover image of Candy-coated Marketing

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Format

ebook

ISBN

9781846211133

Author

Sheena Horgan

Publisher

Oak Tree Press

Release

21 September 2012

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Subjects

Business Nonfiction

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This eBook is the embodiment of a conviction that:

  • Ethical marketing is good for business;
  • Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and
  • By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ultimately, it is the positive potential of this 'change' that is the author's primary motivation in writing.

    • Format

    ebook

    ISBN

    9781846211133

    Author

    Sheena Horgan

    Publisher

    Oak Tree Press

    Release

    21 September 2012

    Share

    Subjects

    Business Nonfiction
    Candy-coated Marketing