How to Say it: Creating Complete Customer Satisfaction

ebook Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service

By Jack Griffin

cover image of How to Say it: Creating Complete Customer Satisfaction

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 A guide to effectively communicating with customers to create lasting—and repeat—business relationships. 
This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. 


Unlike the vast majority of books that deal with customer communication, How to Say It®: Creating Complete Customer Satisfaction does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:

  • Speak the language of Yes by asking the right questions
  • Get referrals through established customers
  • Offer value through solutions, satisfaction, and trust
  • Anticipate and preempt objections
  • Own a problem by owning the solution
  • How to Say it: Creating Complete Customer Satisfaction