Gary Ryan and Alison Wheeler, introduce themselves and explain why they are passionate about bringing the 10X material to Australia, New Zealand and Asian Pacific region (DownUnder). They discuss the need for 10X in the business landscape and the challenges faced by small businesses. The authors also share their personal experiences and accomplishments, including their association with Grant Cardone and the 10X community. They emphasise the importance of goal setting and being sold on your own business. The conversation focuses on the 10X Mindset and its application in business. The key themes include believing in your product, taking massive action, the underestimation of effort, comfort as the enemy of success, money follows attention, breaking cultural stereotypes, closing cycles, ethical and authentic selling, and discipline preceding motivation.

Takeaways