For anyone who enjoys having a bet, if only occasionally, this is a book that will give incisive insight and advice on how to bet selectively and with intelligence. Pricewise is a name that is synonymous with shrewd and selective betting advice, showcased in the UK's only daily racing newspaper, the Racing Post. This phenomenally successful tipping service is admired by the punters and feared by the bookies. But how did Pricewise start and what are the secrets behind its advice? How do the people running the service go about making their selections? James Milton explores Pricewise's amazing rise from small beginnings and how it has changed and shaped the betting landscape. There are revealing interviews with Pricewise's founder, Mark Coton, and subsequent compilers Mel Collier and Tom Segal. The author of its current success, Tom Segal, shares with the reader his thoughts through a diary of tips during the week of the Cheltenham Festival in 2012 and looks at how his selections are viewed by the bookmakers and subsequent impact on the betting exchanges.