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Gary Vaynerchuk's seventh business book, Day Trading Attention, offers in-depth advice on enhancing brand development, growing sales, and beating competition using modern advertising strategies grounded in social media. Vaynerchuk argues that today's fast-growing businesses, brands, content creators, and influencers have mastered storytelling in areas of underpriced attention, predominantly across a handful of social media platforms. He contends that the biggest transformation and opportunity is the "TikTokification of Social Media," where platforms distribute content based on user interests.