This audiobook is narrated by a digital voice.

Copywriting is the discipline you need to master and it is found in almost every communication i.e. sales letters, video and advertising scripts, social media posts or email messages.

If you are a professional writer, marketer or business owner, you should know that this discipline can make the difference between your success or failure.

It is a discipline that has been used for a hundred years in the early 20th century and whose use exploded around 1950 with the development of communication.

Copywriting once again to keep it alive in your mind is the art of writing texts that make people act, that make them sign up, ask for information, call, send a message and above all that make them sell.

As a professional copywriter, you absolutely must master copywriting because if you don't master this discipline, if you don't master the art of writing sales letters or texts that make your prospects act, well, you don't deserve to be called a copywriter because you will waste a lot of money and time for your clients.

In this book, you will get the basics of copywriting. You will know how to write good hooks that will make people act, that will hold their attention and that will make them read your sales texts.

You will also know how to structure your messages to make your prospects act or to make your customers act to take action. In this book, you will have all the tricks that have been developed since the 50's and even a little bit before that are still very current today and that will allow you to maximize your communication operations.