To raise it means you've won it, and to win it means you've survived an epic journey fraught with peril and untold adversity. The highly anticipated sequel to Raising Stanley has arrived. Ross Bernstein, the best-selling author of nearly 50 sports books, including The Code: Football's Unwritten Rules and Its Ignore-at-Your-Own-Risk Code of Honor, interviewed more than 100 current and former NFL players and coaches who all had one thing in common—they were all champions.