Every boy needs a strong male figure in their life. Especially in the formative years. And yet, it's no secret that most of us were deprived of this very thing.

No one was there to guide, shape and mold us into men. Our fathers may have been around, but few took it upon themselves to teach us what it meant to be a man.

As a result, we've all suffered — both directly and indirectly — a great deal of unnecessary pain and frustration in adulthood; where life demanded the price of ignorance be paid (with interest!).

While time travel is not a viable solution (yet), the next best thing is to learn these lessons now.

Not Another Average Guy is an amalgamation of decades of wisdom, forged by trial and error in the midst of life's most difficult struggles; Struggles one too many men had to personally endure.

It offers a gift most males crave from a young age: the gift of direction.