Ballyhoo combines the allure of a coastal paradise with the grittiness of a crime thriller, set amid Sarasota's sun-drenched shores and the deep waters of the Gulf of Mexico. Rachel, a cardiac nurse and mother, gets a cryptic invitation from her high school boyfriend, Seth, to join him in an undercover mission against drug cartels. Drawn to his enigmatic world, she takes the plunge, and the two navigate a tangled web of deceit, betrayal, and fierce enemies. Alongside a cast of allies and antagonists, they unravel Operation Lexi while uncovering each other's true intentions.