Never Go Shopping When You're Hungry: Simple Strategies for Astounding Results In Business is a refreshing and thought-provoking guide to successful projects by Paul Colligan. Using the relatable analogy of grocery shopping while hungry, Colligan explores the idea of distraction and its potential to skew our actions and decisions, just as hunger can lead us to make impulsive and often unwise choices at the grocery store.

More than just illuminating the problem of distraction, Colligan provides a practical solution in the form of a simple, yet incredibly powerful recipe: Four fundamental questions that help us cut through the noise and get to the core of any project. By answering these questions, readers can identify what truly matters, enabling them to stay on track and make informed decisions that lead to fulfilling results.

Colligan's four-question recipe is not just a tool. It's a compass to guide individuals and organizations alike toward their goals, while keeping distractions at bay. It's about achieving clarity, maintaining focus, and delivering remarkable outcomes... and doing it all efficiently.

Never Go Shopping When You're Hungry is filled with an engaging collection of stories and insights, drawn from Colligan's extensive experience and a wide range of real-life scenarios. These narratives bring the principles to life, making them relatable, understandable, and most importantly, actionable.