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All our social and individual problems can be solved, but as a society we are choosing not to.
Why?
Because we are not thinking big enough or clearly enough to invent and innovate ideas for real change... Yet now is exactly when we need bigger, better ideas.
This practical, non-academic guide is not about strategic planning. It's about strategic thinking. It will change what you and your teams work on and why, and spark new ideas that can change the world. You will learn about and come to love the 25 Sparks it presents. By deploying these 25 ways of thinking strategically, you and your team will:
Based on more than 25 years of experience and 600 case studies, these Sparks will help you and your team confidently step into the world of strategic thinking, where you will make different and better decisions that nudge us all towards solving our social problems.
Go on, be a new breed of leader – be a change thinker.
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