What is Strategic Management

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Strategic management

Chapter 2: Marketing

Chapter 3: Strategic planning

Chapter 4: Marketing management

Chapter 5: Competitive advantage

Chapter 6: Competitor analysis

Chapter 7: Porter's five forces analysis

Chapter 8: SWOT analysis

Chapter 9: Porter's generic strategies

Chapter 10: Strategy dynamics

Chapter 11: Marketing strategy

Chapter 12: Value chain

Chapter 13: Michael Porter

Chapter 14: Strategist

Chapter 15: Situation analysis

Chapter 16: Resource-based view

Chapter 17: Diversification (marketing strategy)

Chapter 18: Productive efficiency

Chapter 19: Hypercompetition

Chapter 20: Strategic competitiveness

Chapter 21: Strategy and uncertainty

(II) Answering the public top questions about strategic management.

(III) Real world examples for the usage of strategic management in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Strategic Management.