The book, Marketing for Beginners gives an exhaustive explanation about the key concepts of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship management (CRM), etc. in a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and Marketing.

It's different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing, but also cites examples to explain each of them, making it crystal clear to the readers.

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