"Rooted Success" by Penelope Greene is an empowering guidebook for aspiring entrepreneurs in the haircare industry. With a focus on building thriving businesses from the ground up, Greene combines her expertise in haircare entrepreneurship with actionable strategies for success. From embracing one's roots to cultivating a strong brand identity and scaling operations for growth, this book covers it all. Readers will discover invaluable insights, practical tips, and inspirational anecdotes to navigate the challenges and seize the opportunities of the competitive haircare market. Whether you're a seasoned professional or a budding entrepreneur, "Rooted Success" is your roadmap to building a flourishing empire in the world of haircare.