Ukumatshekiselwa kwezindaba ezenziwe izinkampani ezincane
ebook ∣ Indlela yokuThola abaSebenzi abasha, ukwenza iziNzuzo ezingiLenyo, nokuchachiswa Esizweni saseNgenabhanxa
By Jon Law
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Izindaba zabantu zivele zikhona emhlabeni wonke njengendlela eqhosakazi yamanje yokuhlangana nokukhulumisana. Kubansuntu, nasekuntwini, iziphetho zalesi siguquko zingenamandla amakhulu. Ebhizinisini, iziphetho zikhonaphuzi. Ibhizinisi ngokwesiko lwamanje lwezwekazi lonke lwadijithayelwa lixhomeke izinsizakusebenza ezazingakho amashumi eminyaka nje edlule. Nakuba izingqinamba ezintsha zivele, amabhizinisi amancane asenawo amathuba amakhulukazi kunokwenzeka kulokhuphambili ukuthi amanakane enkundleni yokukhingisana evumela izindaba zabantu nomashesha wedijitali.
Umcabango wokubhala Umashesha weZindaba zabantu kwamaBhizinisi amancane wafika engqondweni uma umngane wami eyingananembhalo ebesilusafunda ukuze athole indlela yokwenza umashesha wabhizinisana kwizindaba zabantu. Ngaphangelwa ukungabi naminingi olwazi olupheleleyo noluneminingi eyokuvuselelwayo; lembhalo yayisemukisiza uhlelo olungelasidingo, ukukhangisa okwawunganisiwe kuzindaba seZindabaseFeibuki, nokuncoma kwezindaba zabantu okuyakonabisa kwawuhlaya ngokuthi "babe umqobo." Ngadala umthamo owasiza ngamaqiniso ngamangabanikwabhizinisi ukuthi bathole izikhulu eziyingcosana zezingathengi, bakhiphe ubukhona bohla lwezindaba, basebenzise izinsizakusebenzela ohla lwezindaba ngobuphuluphethe, nokukulisa insokazi zobhizinisi labo ngebizobhizinisi zami ngendlebakhuba amabhizinisana ebhizinisi amancane kusenemavidiyo ayisidluzulwana ebanathengini bezinkulunkulu, alingane nesamba ezaziguqela izithengi ezingcosana nasemavathini amashara.
Ngokunsumansumako, lembhalo ibeka indlela ephenduliwe yokuthola impumelelo yezokuxhumana ezihambisana nomhlaba wezidaba zasemahhovisi nezohla lwezindaba kubajamalisi nabangamabhizinisi. Umhlaba usudijithayele-uzokumbukela kahle ukungenelela ingangangabuntsuzwana nokukhingisa, noma uzokuqhama lokho ukuze ukwakhe ibhizinisi eliqinile kakhulu?
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