Improving profits and improving your commissions can be easier than you think. Success in business rests with customer service. In Seven Recipes for Success in Business, author Frank D. Briggs provides seven steps to help build your success and your company's success.

Filled with personal examples and stories from almost forty years in business, Briggs demonstrates the importance of the customer and of providing quality customer service with seven simple concepts. He shows that, because the customer:

• Has a need, you have a job to do

• Has a choice, you must be the better choice

• Has sensibilities, you must be considerate

• Has urgency, you must be quick

• Is unique, you must be flexible

• Has high expectations, you must excel

• Has influence, you have the hope of more customers

Seven Recipes for Success in Business details the importance of thinking of the customer first each and every time and treating the customer the way you would like to be treated. By following these simple concepts, success will flourish—all because of the customer.