A guide to becoming a successful entrepreneur. Describes new business creation within a South African context: the start-up process, the growth stages, and the challenges in the maturity phase of the business. Emphasises the post-modern trends of the business world, such as the prominent role of technology and the social impact of businesses. Aimed at students at all higher education institutions in South Africa as well as entrepreneurs, managers, management consultants and trainees, developers and presenters of in-house business courses.