The purpose of this book is to be a starting point for your brand, not your end point. I am not trying to make you a branding professional, but to help you get a good overview and to help you direct and figure out where you need to start. I don't discuss strategy so much. Strategy changes. I am giving an overview. Each small section can have an entire 400 page book written about it and while I could go that route and may in the future, for now, I want to help you get started quickly.