If you believe: (a) that those big new-car pricing websites are telling you the whole truth about today's automaker-dealer financial relationship, (b) that "the dealer invoice price" minus "holdback" is what dealers really end up paying for cars, (c) that you should aim for the "target prices" those sites recommend (Fair Purchase Price, True Market Value, Good Price, Great Price, etc.), (d) that "clicking through" for quotes from their "dealer networks" will get you the best price available, and/or (e) that the dealer is your enemy (he's not), you must read this eye-opening book. Automotive consumer advocate James Bragg long suspected that the factory-dealer financial relationship had been changed dramatically after the Internet arrived, making the information and advice on car-pricing websites obsolete and misleading. This book reveals how he uncovered the facts that confirmed his suspicion — a revelation that will change forever the way you view and approach the car-buying process.