The Labyrinth of Sustainability

ebook Green Business Lessons from Latin American Corporate Leaders · Strategies for Sustainable Development Series

By Daniel C. Esty

cover image of The Labyrinth of Sustainability

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'The Labyrinth of Sustainability' offers the first comprehensive effort to analyze corporate sustainability systematically in the Latin American context—and to extract lessons for companies across the developing world. Featuring an introduction by the prizewinning author and Yale professor Daniel Esty, the book starts off with examining the "sustainability imperative"—the notion that businesses must work toward sustainability to be successful in today's marketplace. The 12 chapters that follow present a collection of carefully developed and tightly framed case studies from companies across Latin America highlighting how they are addressing this imperative. Contributions from leading experts around the region bring a freshness and authenticity as well as a nuanced and grounded approach that make this volume a must-read for business leaders, government officials, non-governmental organization advocates, journalists and academics in Latin America and across the world.

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Companies can no longer afford to be 'un'sustainable. While this observation has been widely accepted in the United States and Europe, only recently have Latin American companies and businesses across the developing world started to integrate sustainability principles into their corporate cultures. Recognizing and responding to this emerging trend, 'The Labyrinth of Sustainability' offers a collection of carefully developed and tightly framed case studies generated through the Latin American Corporate Sustainability Analysis project, an initiative convened by the Yale Center for Environmental Law and Policy in conjunction with the EGADE Business School in Mexico and INCAE Business school in Costa Rica and Nicaragua.

The introduction by Daniel Esty, the Hillhouse Professor of Environmental Law and Policy at Yale University and one of the world's leading corporate sustainability experts, makes a compelling argument for what he calls the "sustainability imperative"—the notion that businesses must work toward sustainability to be successful in today's marketplace. It distills from the 12 case studies that follow five important sustainability strategy lessons for executives and managers on leadership, vision and execution, partnerships, communications and inspiration.

The 12 case studies focus on the sustainability strategy and initiatives of a company with business operations in Latin America, drawing out key themes and highlighting both successes and challenges. The aim of 'The Labyrinth of Sustainability' is to present the problems and prospects for corporate sustainability in a Latin American context across a spectrum of companies that ranges from small businesses to multinational enterprises. With its Latin American focus and lessons for business in a range of industry settings, this volume complements previous analyses and case studies of corporate sustainability in different regional contexts.

The Labyrinth of Sustainability