Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential.

Based on the same concepts that guide the author's award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience's shoes and tailor their messages to the needs of decision makers.

Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to:

You don't have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you'll captivate your audience and make big things happen in your career.