The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process.

First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition.

Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose.

Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services.

The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.