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The Book of Tips (TBOT) equals men's lifestyle management. It gives the average guy a bit of wisdom, common sense, expertise and fun between the covers of one book.
For a woman it's that ideal last minute gift for her son, brother, boyfriend, husband, uncle or father.
It's not all about bloke stuff though, as TBOT covers a lot of those things a woman feels her man should know about women, but from a guy perspective.
Who is the TBOT reader?
TBOT is designed to reach men in their glory years; young and successful with a variety of interests and desires.
TBOT is unusual, unique and useful and targets young professional men who work hard and play hard. These men want entertainment, ideas and advice in a range of areas, including grooming, clothes, travel, cars and girls. They are affluent, influential consumers.
TBOT is a book for all men. The typical TBOT reader has a strong sense of adventure, fashion and fun. The target reader is a 30-year-old man, with a core target of 25-50 year olds. He wants to be entertained/informed without wasting his time and most of all he wants ammunition to stay ahead.
The FHM Magazine reader is classically a TBOT reader.
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