Do you dream of building a brand that resonates across borders and cultures, becoming a global icon that endures for generations? Look no further than the VRIN framework, a strategic lens used by leading companies like Nike, Toyota, and Unilever to achieve lasting international dominance.

This book, Building Global Brands that Last, unravels the secrets of these powerhouses, revealing how they leverage Valuable, Rare, Inimitable, and Non-substitutable resources and capabilities to conquer international markets.

In an ever-connected world, building a brand that transcends borders and cultures is more crucial than ever. But simply replicating your domestic success on a global scale is a recipe for disaster. This book delves into the VRIN framework, a powerful tool for analyzing and building a sustainable competitive advantage for your international brand.

This book provides:

Whether you're a seasoned marketer or a brand leader embarking on international expansion, this book equips you with the knowledge and strategies to build a global brand that stands the test of time. Written for business professionals, marketers, students, and enthusiasts alike, this book serves as a guiding beacon for those aspiring to understand the intricacies of global brand strategy and the enduring principles that shape the competitive landscape of international brands.

"Building Global Brands that Last" is more than a book—it is a roadmap to success in the global marketplace, offering timeless wisdom and practical insights that empower brands to transcend borders and leave an indelible mark on the world stage.