The book is a children's fairy tale about toys with magic powers. A toy shop hidden in an old village deep in the countryside is rumoured to have magic powers. Every toy that enters the toy shop, either to be mended or sold is given the power to move and talk to other toys. But the magic power only happens when children and adults are not around. The children that live in the village somehow know that that is true, without having any real proof. All the parents are convinced that it is the children spreading the rumours, until they experience strange happens with their children's toys. Many of the toys have their own story to tell, including dolls, robots and unicorns, as well as the children who own them and Nancy and Tom, the shop owners Michael's dad is determined the find out the truth about  these magic powers and secretly sets up a video camera in his son's play room during the night, with the story ending with a surprising twist.