The Brass Ring: Strategies and Habits to Be a Top Seller helps readers develop the essential habits necessary to become a successful salesperson. Learn the skills required to "build strong relationships" with customers—one of the most important aspects of selling. Author and salesman, Al Guerrera, shares his inside sales strategies and knowledge. He teaches skills critical to maintaining a steady flow of business: how to develop new business or customers; how to avoid the bad habits most salespeople inadvertently develop over time; and the importance of having a specific objective when making sales calls rather than just showing up!