The book Advances and Challenges in Agricultural Extension and Rural Development covers the applications of areas like extension education, extension educational technology, administration and management, human relation in development administration and human resource development, participatory approaches, recent approaches in extension techniques, extension strategies for changing agricultural scenario and rural development, transfer of technology efforts, and recent advances in research methodology which has highly innovative methods of applications and implementation.This book would prove helpful to the extension and rural development workers in planning and manipulating communication strategies. Besides that it will be useful to the students in the field of extension and rural development. This book will be very helpful to the researchers, planners, policy makers in planning and decision-making regarding agricultural extension and rural development.