What is Pricing Strategies

When it comes to selling a product or service, a company has a number of different pricing techniques at its disposal. The top executives of a firm must first assess the company's price position, pricing segment, pricing capabilities, and competition pricing reaction strategy before they can choose which pricing strategy will be the most beneficial for the company. Pricing strategies and tactics varies not only from one company to the next, but also from one nation to another, from one culture to another, from one industry to another, and over the course of time, as a result of the maturation of industries and marketplaces as well as wider economic conditions.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Pricing strategies

Chapter 2: Monopoly

Chapter 3: Price discrimination

Chapter 4: Product bundling

Chapter 5: Pricing

Chapter 6: Product differentiation

Chapter 7: Porter's five forces analysis

Chapter 8: Price skimming

Chapter 9: Cost-plus pricing

Chapter 10: Porter's generic strategies

Chapter 11: Barriers to entry

Chapter 12: Yield management

Chapter 13: Non-price competition

Chapter 14: Rebate (marketing)

Chapter 15: Dynamic pricing

Chapter 16: Value-based pricing

Chapter 17: Marketing channel

Chapter 18: Premium pricing

Chapter 19: Pay what you want

Chapter 20: Customer cost

Chapter 21: Types of e-commerce

(II) Answering the public top questions about pricing strategies.

(III) Real world examples for the usage of pricing strategies in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Pricing Strategies.