This book navigates the complicated tensions involved in effectively communication the National Park Service's mission to both conserve and preserve nature while also offering recreational experiences to the public. Maureen Wieland utilizes first-hand qualitative research conducted in Glacier National Park in Montana, one of America's most highly visited parks, to weave together historical, interview, and observational data from both visitors and employees of the park to build a collaborative understanding of the park's environmental status and mission. Through discussion of climate change, policy change, and environmental education at Glacier National Park, Wieland explores the complicated nature of the National Park Service as an organization and how national parks will evolve in the future. Scholars of communication, environmental studies, and public relations will find this book of particular interest.