Market Segmentation
ebook ∣ Unlocking Marketing Success, a Comprehensive Guide to Market Segmentation · Economic Science
By Fouad Sabry
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
What is Market Segmentation
In the field of marketing, market segmentation refers to the practice of dividing a large consumer or corporate market into subgroups of consumers based on similar criteria. These subgroups of consumers typically include both present customers and future customers.
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Market segmentation
Chapter 2: Marketing
Chapter 3: Marketing research
Chapter 4: Positioning (marketing)
Chapter 5: Perceptual mapping
Chapter 6: Consumer behaviour
Chapter 7: Psychographics
Chapter 8: Segmenting-targeting-positioning
Chapter 9: Target audience
Chapter 10: Industrial market segmentation
Chapter 11: Market intelligence
Chapter 12: Customer analytics
Chapter 13: Micromarketing
Chapter 14: Microsegment
Chapter 15: Target market
Chapter 16: Firmographics
Chapter 17: Precision marketing
Chapter 18: Marketing and artificial intelligence
Chapter 19: Demographic targeting
Chapter 20: Attitudinal targeting
Chapter 21: Psychographic segmentation
(II) Answering the public top questions about market segmentation.
(III) Real world examples for the usage of market segmentation in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Segmentation.
Share
