What is Market Intelligence

Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Market intelligence

Chapter 2: Customer relationship management

Chapter 3: Supply chain management

Chapter 4: Business intelligence

Chapter 5: Strategic management

Chapter 6: Marketing management

Chapter 7: Competitive advantage

Chapter 8: SWOT analysis

Chapter 9: Marketing strategy

Chapter 10: Business performance management

Chapter 11: Marketing communications

Chapter 12: Customer service

Chapter 13: Business analyst

Chapter 14: Competitive intelligence

Chapter 15: Segmenting-targeting-positioning

Chapter 16: Strategic communication

Chapter 17: Market research

Chapter 18: Market environment

Chapter 19: Customer experience

Chapter 20: Social media measurement

Chapter 21: Market orientation

(II) Answering the public top questions about market intelligence.

(III) Real world examples for the usage of market intelligence in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence.