Unleashing Innovation
ebook ∣ Ten Cases from China on Digital Strategy and Market Expansion
By CKGSB Case Study Center
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Over the past two decades, China has emerged as a frontrunner in global business innovation. Unleashing Innovation: Ten Cases from China on Digital Strategy and Market Expansion tells the inside stories behind eleven pioneering companies in the Chinese market that are rewriting the rules of business. Produced by Cheung Kong Graduate School of Business, the book dissects how leading enterprises across e-commerce, technology, manufacturing, and consumer products are pioneering advances in digital transformation, global expansion, and supply chain innovation in the Chinese market.
Unleashing Innovation draws on in-depth case studies co-authored by CKGSB's professors and researchers. The book is ideal for business leaders, investors, policymakers, and anyone seeking an insiders' perspective on business strategy in China.