This step-by-step guide to creating a plan that will help you and your team to define the aims of your operation and convince backers to provide financial support. The third edition has been updated throughout and includes a completely new chapter on the Internet. Business plan grids provide the bases to form a perfect presentation pack of your business idea – exactly what financial backers want to see, and a yardstick against which to develop and monitor your business. This book examines and shows: - What information you need to assemble - The sales and marketing decisions you must take - How to plan your Financial Strategy - How to pull it all together - How to draw up a planning timetable - The implications of the Internet