The fooled was a company and a person at the same time. Josh Sean Ferning started a company which stole money from rich people to give the poor and for the company's gain through magic and manipulation. Josh employed a group of six people and named them the herdmen to do this work for him. Well, the herdmen were not his only employees but they were his main employees. He had a lot of other people working for him undercover. The herdmen did not know Josh or what he sounds like or looked like because he only spoke to them using an edited voice behind a sophisticated door. Josh had completely changed his identity so that they wouldn't know who he was. The herdmen proved to be extremely talented in this field. However even though they worked for the fooled as magicians their lives were full of drama, suspense, complicated friendships and romantic relationships, mental struggles and other issues.