For Connie Minor, who had a colorful, thriving career as a newspaper man twenty years earlier, a last chance to make it big—or take a big fall—has come from Henry Ford II and his new brainchild, the Edsel. Shrouded in secrecy, the E-car is to compete with Cadillac and make Ford Motor Company the number one shop in town...and the world. Minor's job? Sell it to America. Although Minor has his doubts about this car (especially that strange grille), he knows how to make an advertising pitch. But before he can start, he's hit with a hardball proposition from union leader Walter Reuther and a zealous politician looking for pinkos in Detroit's bizarre pro wrestling circuit. Bouncing back and forth between two women—one half his age and the other twice as smart—Connie does what he does best and dives into the Detroit underworld of mobsters, molls, wrestlers, and ex-cops. And finds someone with deadly plans for Henry II's grand dream.