While much of the Metaverse is still conceptual, this ebook aims at providing the most comprehensive, research-based understanding of what a Metaverse is, how it works, its potential opportunities and challenges, and how individuals and organizations can prepare for this potential digital revolution. By the end of this book, the reader should have a firm grasp on the concept of Metaverse, be able to critically analyze its relevance and potential, and have a framework for integrating Metaverse strategies in their personal, professional, and societal contexts.