One-third of the world's population already spends time regularly in virtual reality. Here, they build digital identities as avatars, choose virtual worlds as their social platforms, and buy digital clothing. The market impact of the Metaverse is predicted to be in the trillions by 2030. What does that mean for the fashion industry? And what does that mean for us as creators and consumers?

SHAREN JESTER TURNEY (former CEO, Victoria's Secret): "This book is an interesting read and a good timeline of the changing world we live in from a talented merchant with a history of predicting customer trends."

DARIA SHAPOVALOVA (co-founder, DRESSX): "A very important book about the inevitable future of fashion and why it's already happening."

LESLIE HOLDEN (co-founder, The Digital Fashion Group): "Very well researched , written and considered and an important record of the our journey towards the metaverse. A perfect guide for leaders in the fashion industry."

STACY IGEL (founder social impact brand, BOY MEETS GIRL® ; author, Embracing the Calm in The Chaos (Harper Collins)): "A must-read for anyone in fashion or curious about the future of Web 3 and beyond. Compelling stories mixed with thoughtful research, and a great roadmap for where to start."


Welcome to a brave new world for the future of fashion commerce. Informed by deep research, and personal and professional experience, Sonia Preta tackles questions like:

Why should a fashion brand care about the Metaverse?
What is Web 3.0, and how does AR, VR, AI, NFTs, and the Blockchain fit in?
What is so compelling about this new realm for a fashion consumer?
Where is a good place to start for a brand or consumer who wants to explore this new world?

This must-read from a fashion industry expert provides an essential guide and clear blueprint for fashion's new frontier.