Digital Transformation

ebook Catalyzing Business Evolution

By NISHANT BAXI

cover image of Digital Transformation

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Digital transformation, a phenomenon that has been sweeping across industries globally, refers to the idea of businesses leveraging digital technology to streamline operations, enhance customer experience, and stay competitive in a rapidly evolving marketplace (Westerman, G., Bonnet, D., & McAfee, A., 2014). The concept is much more than just a buzzword; it represents a fundamental shift in how businesses operate and deliver value to customers. It is marked by the intensive integration of digital technology into all sectors and levels of an organization, causing profound changes in work management, operational processes, productivity, and customer engagement.

Digital Transformation