Influence ...in 30 minutes is your guide to quickly understanding the important lessons on influencing human behavior covered in the best seller, Influence: The Psychology of Persuasion. In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini uses decades of research and experiments to offer insight into the psychology of human decision-making, and the world of influence and persuasion. In Influence, Cialdini reveals invaluable tools for everyone from consumers to professional salespeople, including how to become a skilled persuader and how to counteract manipulation. Widely praised for its practical knowledge, Influence: The Psychology of Persuasion is incredibly useful for anyone seeking to understand the psychology behind why people say yes. Use this helpful guide to understand Influence in a fraction of the time, with tools such as: Fundamentals of how to harness the power of persuasion to influence others Practical applications for using the "six weapons of influence" to move others to say yes Techniques for defending against manipulation tactics used by advertisers, salespeople, swindlers, or even friends and colleagues Intriguing case studies, a brief synopsis, and definitions of key terms from Influence As with all books in the 30 Minute Expert Series, this book is intended to be purchased alongside the reviewed title, Influence: The Psychology of Persuasion.