Because You Do Not Ask

ebook The Hidden Costs of Not Knowing

By Conrod Kelly

cover image of Because You Do Not Ask

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Transform Culture by Transforming Hiring and Recruiting


Unlock the key to organizational transformation with authors and corporate insiders Conrod Kelly and Crystal Deazle in "Because You Do Not Ask." This pivotal work uncovers the profound impact of our hiring and recruiting choices on organizational culture. Through real-world examples and evidence-backed insights, the authors highlight the dangers of overlooking critical questions and the opportunities we miss in the hiring process.


With a focus on diversity, equity, and inclusion, Kelly and Deazle present actionable strategies to:

  • Identify and rectify recruiting blind spots that hamper growth.

  • Move beyond buzzwords to genuinely inclusive hiring.

  • Cultivate a culture of openness and adaptability.


    For busy hiring managers juggling multiple priorities, BYDNA is an essential, accessible, and transformative resource that will enable systemic yet sustainable change because of a proven streamlined systems-based approach to creating and affirming values-based organizations.

  • Because You Do Not Ask