This book examines political communication and argumentation in Japan, focusing on the short and disruptive terms of the Democratic Party of Japan (DPJ) from 2009-2012, and the long and successful rule of Prime Minister Abe Shinzō of the Liberal Democratic Party (LDP) from 2012-2020. It attempts to contribute to the study of contemporary Japanese politics by creatively focusing on campaign processes and strategies, media systems, and new theories of persuasion and social influence.