"Marketing" the Art of Winning Customers in the Digital Era is a guide to succeed in today's competitive business world. It discusses various aspects of marketing such as market research, consumer behavior, marketing mix, and digital marketing. The book emphasizes customer orientation and practical strategies for business owners, entrepreneurs and marketing professionals. Learn how to adapt to the changing functions in the digital era, understand the marketing concept, and efficiently evaluate and manage marketing performance. Stay ahead of upcoming trends and challenges in the marketing landscape with this essential resource.