ON DIGITAL ADVOCACY is an exploration of the intersection of advocacy, stewardship, social media, and our humanity. We all share a responsibility to protect our planet– – especially those of us in the outdoor industry– – and inthe digital age, access to advocacy is abundant. Social media hands us the tools to get educated, gather resources, organize and empower ourselves on whatever slice of the " save the planet" pie tickles your appetite to do good. The opportunity and potential for digital advocacy is dizzying– – but what happenswhen we begin to tangle our personal identities with our pursuit of saving a dying earth? As users of public lands, we have an ethical responsibility to the planet. As inhabitants of our identities, we have an ethical responsibility to ourselves, too. Can we use the digital space to protect the outdoors while still protectingour human spirit?