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本书包括兽药基本知识，饲料基本知识，兽药、饲料市场调研与销售预测，兽药、饲料消费者市场与组织市场的购买行为分析，兽药与饲料目标市场营销策略，兽药与饲料产品策略，兽药与饲料产品价格策略，兽药与饲料产品分销渠道策略，兽药与饲料产品促销策略、兽药与饲料营销服务。
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