New Edition

Here's exactly what this book will show you how to do:

How To Charge a Lot More Than You Currently Are...
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b- The "Unfair" Pricing formula....how we 100x'd our pricing (and got more people to say yes....for real)
c- The Value Flip...so you never get price compared again (that's a promise)
d- The Virtuous Cycle of Price...use it to outspend your competition (for good) while using your product to attract the best talent.
How To Make Your Product So Good, Prospects Find A Way To Pay For It
a- The Unbeatable Value Equation....to make what you sell worth more than your prospects have ever received
b- The Delivery Cube....to make delivering your products and services cost less but provide more
c- The Trim & Stack Hack....to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).
How To Enhance Your Offer So Much, Prospects Buy Without Hesitating
a- The Scarcity Stack....how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
b- The "Everyday" Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure
c- Unbeatable Bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
d- God-mode Guarantees...so good they make anyone say yes (even people who would never normally consider buying). I'll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
e- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more...