Islamic tourism is growing rapidly year by year. In Malaysia, the demand of Islamic tourism products has also gained significant popularity based on the increasing number of Muslim tourists to the country in recent years. Unfortunately, this demand has rarely been supported by consumer research studies especially from the perspective of the Muslim tourists in Malaysia. It is hoped that the information in this monograph provides a clearer understanding of matters pertaining to Islamic attributes of destination within the parameters of Halal hospitality industry to both academic researchers, students as well as industry practitioners. For hotel marketers, information provided in the book discloses tourists' religious needs from their standpoint. This information is of paramount importance in order to develop marketing strategies to attract Muslim travellers and to ensure the expansion of the industry particularly in the context of Malaysia tourism industry.