Build it! Run it! Sell it? is a business book disguised as a humorous novel, with a plot that makes for an interesting, informative and entertaining read. Set in the disparate worlds of sailing aboard luxury yachts and high-fashion, BIRISI is organized around the framework of the entrepreneur's mantra, Build it! Run it! Sell it!, into which are woven the imperatives of a successful multi-million dollar enterprise and the structuring of a deal that investing angels and green card seekers can't refuse.