In the Web 2.0 world, web operations has moved from IT support function to mission-critical competency. In an online business, the web site is inextricably bound to the product. In this report, Jesse Robbins of the O'Reilly Radar team puts it succinctly: "You only make money when your web site is up. The more available and the faster your web site, the more revenue-generating pages a customer can view in the same amount of time, and the happier the customer will be." This report lays out the three crucial high-level principles for succeeding with web operations and performance, identifies the eight business principles that should drive web operations strategy, and describes best practices for implementing that strategy.