Utilizing 7 easy-to-follow steps, Faris Alami shows the reader the tactics and strategies with which to engage potential customers in solid, beneficial relationships. From building his first successful business at 18 to being a strategic partner with government and business leaders in over 100 countries, Faris explains how to create a marketable product or service while building a plan to convert potential customers' interests into sales. This book will help you grow from a startup to a multi-million-dollar business.