One of Canadaís great entrepreneurs tells his personal story of overcoming poverty and exclusion to make a fortune the old-fashioned way: with chutzpah, hard work and a keen eye for opportunity.

What does it take to become an entrepreneur? David Campbell shares the secrets to his success and gives readers the tools they need to follow in his footsteps. Campbell focuses on the importance of seeking out new, different and unique opportunities — just as he did in the 1950s, wagering on the novel technology of cable television, and again in the 1970s, riding the wave of global business. He promises easy-to-follow value to a busy reader with an interest in how real fortunes are built. He details the endowments of character and personality that contribute to entrepreneurial success, such as a strong work ethic, appreciation of value, ambition to bring ideas to fruition, sociability and invention. He underscores the importance of re-investing continuously in oneís self.

This is an inspiring story with invaluable how-to advice for anyone who wants to enrich their business skills and lead a life of personal success.